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balance

A customizable hourglass that helps you find the beauty of life

 
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facts

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Sources from: Gallup and StudyFinds

 

The ratio of work to family is almost 11 to 1

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The savior

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persona

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Jason

8 years old

Jason's father is a businessman. His father gave the family everything except time, his father is always working and never remember his birthday. Next week is father's day, this situation is going to be changed.

 
 

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In Jason’s memory, his father never remembers his birthday. His father is always working.

 
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This situation doesn't change at all in Jason's 7-year-old birthday, Jason's mother decided to take an intervention. His mother bought the hourglass already, and it's time to hand it to his father.

 
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His father is confused, he doesn’t know what that means.

 
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After he sees this, he suddenly realizes this is a symbol, he can't let his family drowned.

 
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He flips it over, giving the family a breath, and calls his wife.

 
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After the phone call, all his happy memories emerge, and all of a sudden he realizes he can’t sacrifice his family for work, he has to find a balance.

 
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it's also customizable

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campaign

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